BRAND GUIDELINE — 2025 — V1.0
AUTHENTIC.
BOLD.
UNMISTAKABLY BENNY FISHER.
The complete brand system reference — colors, typography, logos, and guidelines derived directly from the Benny Fisher Brand Guideline. One source of truth for every touchpoint: digital, print, and in person.
VisionaryCoachStrategistNavigator
PRIMARY COLOR
#F6CE3D
HEADING FONT
Montserrat
BODY FONT
Roboto
BRAND VALUES
Authentic
SECTION · 02
LOGOS
Eight variants for every context. Never recreate or alter.
PODCAST LOGOS — THE BIG FISH CARES
LOGO ON BRAND BACKGROUNDS
SECTION · 03
CORE PALETTE
Three primary brand colors. Consistent use builds the strongest recognition.
Y#F6CE3D
GOLDEN YELLOWPrimary
RGB 246, 206, 61
CMYK 4, 16, 87, 0
The dominant energy. Use at ~60% of any design.
B#191919
NEAR BLACKPrimary
RGB 25, 25, 25
CMYK 73, 67, 65, 78
Backgrounds, text on light surfaces, and structure.
G#8F95A0
SILVER GRAYPrimary
RGB 143, 149, 160
CMYK 47, 36, 29, 1
Body text, secondary labels, and supporting UI.
YELLOW ACCENT SCALE
#F8F2A5
#F6DF67
#F2CF5B
#E4B446
#F6CE3D
#D4A820
DARK ACCENT SCALE
#F5F5F5
#8F95A0
#494849
#2E2E2E
#191919
#0D0D0D
SECTION · 04
SECONDARY PALETTE
Supporting colors. Adds versatility without overpowering the core.
L#F9D375
LIGHT YELLOWSecondary
RGB 249, 211, 117
CMYK 0, 17, 72, 0
Warm accent for highlights and hover states.
C#494849
CHARCOALSecondary
RGB 73, 72, 73
CMYK 66, 59, 58, 40
Secondary backgrounds and borders.
W#F1CF5B
WARM YELLOWSecondary
RGB 241, 207, 91
CMYK 4, 16, 87, 0
Mid-tone yellow for gradients and accents.
N#193858
NAVY BLUESecondary
RGB 25, 56, 88
CMYK 100, 80, 39, 30
Deep background for digital and editorial use.
SECTION · 05
COLOR PAIRINGS
Approved combinations only. Avoid pairings outside this set.
✓ APPROVED
Aa
Golden Yellow on Near Black
AA ✓
Aa
Near Black on Golden Yellow
AA ✓
Aa
White on Near Black
AAA ✓
Aa
Golden Yellow on Charcoal
AA ✓
Aa
Golden Yellow on Navy Blue
AA ✓
Aa
Near Black on Silver Gray
AA ✓
✕ AVOID · LOW CONTRAST
Aa
Silver Gray on Golden Yellow
Aa
White on Light Yellow
Aa
Light Yellow on Golden Yellow
Aa
Charcoal on Near Black
SECTION · 06
COLOR RATIO
Core colors lead brand presence. Secondary colors add flexibility.
The 60/30/10 ratio guides how Benny Fisher colors are used holistically across any communication. Golden Yellow dominates. Near Black structures. Silver Gray and secondary colors support.
60%
Golden Yellow
Primary energy — CTAs, highlights, brand moments
30%
Near Black
Structure — backgrounds, text, containers
10%
Silver Gray + Secondary
Support — body text, borders, accents
SECTION · 07
COLOR OPACITY
Create subtle layers and depth. Never apply opacity to type.
Opacity is used on surfaces, shapes, and backgrounds to create hierarchy — never on type. Text should always be solid brand color against an approved ground.
Golden Yellow#F6CE3D
100
80
60
40
20
Near Black#191919
100
80
60
40
20
Silver Gray#8F95A0
100
80
60
40
20
Charcoal#494849
100
80
60
40
20
Navy Blue#193858
100
80
60
40
20
SECTION · 08
GRADIENTS
Depth, movement, and energy. All gradients stay within the approved palette.
Gradients function as flexible visual elements — background accents, section transitions, marketing hero fills. They never carry type and never introduce colors outside the core or secondary palette.
SECTION · 09
TYPOGRAPHY
Montserrat for impact. Roboto for clarity. Never the reverse.
DISPLAY · HEADINGS
Aa
Montserrat
Weights Bold (700) · ExtraBold (800) · Black (900)
Usage Page titles, section headers, CTAs
Case ALL CAPS or Title Case
Tracking Tight (−0.02em) for display
BODY · UI
Aa
Roboto
Weights Regular (400) · Medium (500)
Usage Body copy, UI labels, subheadings
Case Sentence case for body; ALL CAPS for labels
Tracking Wide (0.115em) for subheadings/labels
TYPE SCALE
SECTION · 10
DON'TS
Logo integrity is non-negotiable. These violations compromise brand recognition.
!
LOGO INTEGRITY IS NON-NEGOTIABLE
The logo variations must remain unaltered to maintain brand integrity. Avoid modifications such as extending, condensing, outlining, adding strokes, or applying drop shadows. Any incorrect alteration compromises brand consistency and recognition.
SECTION · 11
IN CONTEXT
Sanity check: how the system renders as a live product surface.
BUTTONS
BUSINESS CARD
VISIONARY · COACH · STRATEGIST
BennyFisher.com
BENNY FISHER
VISIONARY NAVIGATOR
SOCIAL MEDIA POST
SECTION · 12
MEDIA KIT
Everything journalists, podcasters, and event organizers need.
OFFICIAL BIO
Benny Fisher is a Visionary Navigator, business strategist, and founder-coach who has trained over 127 companies and 3,400+ employees. After navigating personal and professional collapse — including bankruptcy and deep loss — he rebuilt from the ground up, founding and selling one of Pittsburgh's fastest-growing companies.
Today, Benny guides founder-led teams across the country through strategic sessions, mastermind experiences, and The Big Fish Cares Podcast. He helps leaders scale with clarity, own their story, and lead with authenticity.
127 Companies Trained3,436 Employees Trained1.5M+ Social Impressions
SPEAKING TOPICS
Visionary Leadership
How to lead with clarity, conviction, and authenticity in the face of uncertainty.
Rebuilding from Collapse
The hard-won lessons of bankruptcy, loss, and building back stronger.
Scaling Founder-Led Teams
Installing operating systems that let founders step into true leadership.
Authentic Brand Building
Why your story is your most powerful business asset.
The Navigator Mindset
Seeing what's ahead, telling the truth others won't, and walking through fire.
Culture & Team Performance
Building teams that are sharp, focused, and aligned on what matters.
PODCAST & SOCIAL ASSETS
PRESS & BOOKING INQUIRIES
BennyFisher.com/contact
SECTION · 13
THE POND
A private founder circle for driven leaders who want more than a mastermind.
A PRIVATE FOUNDER CIRCLE.
The Pond is Benny's private community for founders who are done with surface-level networking and ready for real conversations, real accountability, and real results. Curated members. Intimate sessions. No fluff.
Private CommunityFounder-LedCurated MembersReal Accountability
Monthly Mastermind Sessions
Intimate group sessions with Benny and fellow founders tackling real business challenges.
1:1 Access to Benny
Direct access to Benny's thinking, frameworks, and strategic perspective when you need it most.
Curated Peer Network
Vetted founders at similar stages — no tourists, no spectators, only serious operators.
Exclusive Content & Resources
Templates, playbooks, and tools from Benny's work with 127+ companies.
Live Events & Experiences
In-person gatherings and experiences designed to deepen relationships and accelerate growth.
The Navigator Framework
Access to Benny's proprietary operating frameworks for clarity, culture, and scale.
MEMBERSHIP IS BY APPLICATION
Spots are limited. Apply to join the waitlist.
SECTION · 14
TOKENS & CODE
Copy-paste ready. Three formats. Use whichever fits the project.
brand-tokens.css
/* Benny Fisher — Brand Color Tokens */
:root {
/* Primary Colors */
--bf-yellow: #F6CE3D;
--bf-black: #191919;
--bf-gray: #8F95A0;
/* Secondary Colors */
--bf-yellow-light: #F9D375;
--bf-charcoal: #494849;
--bf-yellow-warm: #F1CF5B;
--bf-navy: #193858;
/* Yellow Scale */
--bf-y-100: #F8F2A5;
--bf-y-200: #F6DF67;
--bf-y-300: #F2CF5B;
--bf-y-400: #F6CE3D;
--bf-y-500: #E4B446;
--bf-y-600: #D4A820;
/* Dark Scale */
--bf-d-100: #8F95A0;
--bf-d-200: #494849;
--bf-d-300: #2E2E2E;
--bf-d-400: #191919;
--bf-d-500: #0D0D0D;
/* Typography */
--font-display: 'Montserrat', sans-serif;
--font-body: 'Roboto', sans-serif;
--font-mono: 'Roboto Mono', monospace;
}
/* Usage */
.bf-heading {
font-family: var(--font-display);
font-weight: 900;
text-transform: uppercase;
letter-spacing: -0.02em;
}
.bf-subheading {
font-family: var(--font-body);
font-weight: 500;
letter-spacing: 0.115em;
text-transform: uppercase;
}
.bf-body {
font-family: var(--font-body);
font-weight: 400;
}
.bf-cta {
font-family: var(--font-display);
font-weight: 700;
letter-spacing: 0.115em;
text-transform: uppercase;
background: var(--bf-yellow);
color: var(--bf-black);
}QUICK REFERENCE
RESOURCES · ↓
DOWNLOADS
Pre-built packs containing every asset you'll need. Each bundle is kept in sync with the reference on this page — if something changes here, the zip updates on the next deploy.
BRAND IDENTITY
BRAND LOGOS · PNG
All 8 logo variants — primary, stacked, block marks, monogram, and script — in PNG format.
↓ DOWNLOAD
PDF
BRAND REFERENCE
BRAND GUIDELINES · PDF
The full Benny Fisher Brand Guideline PDF. Share with designers, vendors, and team members.
↓ DOWNLOAD
Aa
TYPOGRAPHY
TYPOGRAPHY · FONTS
Montserrat and Roboto font families. Multiple weights for headings, body, and UI.
↓ DOWNLOAD
#
AI TOOLS
AI CONTEXT FILE · MD
Feed this into Claude, ChatGPT, or any AI tool to ensure brand-consistent generated content.
SOON
© 2025 Benny Fisher. All rights reserved. · BRAND & MEDIA KIT v1.0